DISCOVERY CHANNEL | Motion Design

My aim was to revitalize Discovery Channel's identity with a fresh motion design, geared towards captivating a younger audience and infusing the brand with dynamism. By incorporating dynamic transitions, vibrant visuals, and engaging animations, the goal was to forge a deeper connection with viewers. This initiative sought to align the brand with contemporary design trends and evolving audience preferences, ultimately repositioning Discovery Channel as a compelling destination for entertainment and exploration.

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